WealthPlanner plans to earn money from optional paid listings (Basic and Premium) for advisory firms in its directory and from affiliate commissions on links clearly marked as sponsored. Neither is live yet, so today nothing on the site is a paid placement. A paid listing never changes a firm's public-record data or a calculator result.
What you can rely on today
No firm pays to be listed, no affiliate programme is live and no paid plan is on sale. Calculator results are not adjusted for any commercial relationship, and there is no sponsored ranking of products or advisors.
How each source of income works, and how you would know
Each will be disclosed where it happens:
Paid listings. An advisory firm can claim its directory profile for free and pay for a Basic or Premium listing. A paid listing is labelled, changes placement and presentation only, and never implies that WealthPlanner rates or endorses the firm.
Affiliate links to financial products. Any affiliate link will be labelled at the link and marked rel="nofollow sponsored". A partner never changes a calculator's result.
A paid Pro plan for extras such as saved scenarios and PDF export is also planned. The core calculators stay free.
What WealthPlanner does not do
It does not sell your personal data, and it does not give your email address to advisors or other companies for their marketing.
This page is for educational purposes only and does not constitute financial advice. It is general information, not a recommendation for your situation. Consult a licensed financial advisor, tax professional, or attorney before acting on it. Full disclaimer →